If I were beginning my firm today and was evaluating my website options, I would pick a blogsite over a stand-alone blog or a former website. What's a blogsite? I like to think of this as a blog/website hybrid. It has all the features of a blog, yet acts as a website to help you promote your business.
More and more I see new online assistance firm owners selecting blogsites over former websites. Some who have started with a former website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a former website:
1. Easy to modernize and maintain. Once created, your blog is practically simple to modernize and verbalize on a quarterly basis. All you have to do is log into your administrator interface, generate a post in a Word-like environment, publish the post, and it instantly appears on your blogsite. A well-maintained and updated site is one to which visitors return. No longer will your website be the site that you (and time) forgot.
If you are tech-savvy, you may be able to generate and setup your blogsite yourself using open source software like WordPress, or using a fee-based blogging assistance like Typepad. If you wish technical and illustrated assistance to get your blogsite up and running, you can expect to pay at least 0 to generate a straightforward blogsite. The capability to modernize your site yourself frees you from the need to learn an Html software program. However, if you choose to use open source software for your blog platform, be sure and have someone on call who can help you troubleshoot when there is a technical problem. As with all technology, it's not a matter of if a qoute will happen, but when it will happen.
2. generate static webpages. The best feature of a blogsite is the capability to generate static webpages, like About Us, Our Services, How We Work, etc., as found on a former website. Your static pages can be displayed in a navigation bar over the top or down one side of your blogsite, as in a former website. These pages can serve as your home page, or the blog part of your site can serve as your homepage instead. Now, anytime you add an supplementary agenda or service, you can simply go to your blogsite and instantly modernize your offerings.
3. generate connection with visitors. Unlike a former website, a blogsite has the blogging feature built in, which permits your visitors to annotation on your posts. You do need to post 2-3 times per week to the blog to begin to build the relationship, and then reply to the comments that come in from your visitors. And, your visitors are much more likely to return to your blogsite to see what else you have to say. That doesn't happen often with a former website.
4. Spellbinding to crusade engines. crusade engines, Google in particular, love blogs. I've posted a annotation to a blog and had Google index that annotation within 5 minutes. How did I know this? Because I have a Google Alert set for my name, and that alert about that post was emailed to me about 5 minutes after I made it. No more waiting for weeks for the crusade engines to find your site!
5. Uses Rss feeds. No longer do you have to hope and pray that your email reaches its intended target. With the use of Rss feeds, your blog posts are automatically syndicated to anyone who has requested them, and they arrive in your reader's Rss feeder practically instantly.
6. Promote your firm throughout the site. Have a free giveaway or product or affiliate agenda you want to promote? Now you can legitimately add that info to a sidebar of your blog and have that show up for the visitor regardless of what page the visitor lands on.
7. Offers Web 2.0 functionality. If you're using any communal networking like Facebook or Twitter, most blogging platforms offer a widget or plug-in that will associate your visitor to your communal networking profile. There are other plug-ins that make your blogsite searchable, show associated blogsites or associated posts, display your beloved Amazon.com recommendations, etc. More widgets and plug-ins are being industrialized every day to help you best associate to your visitors.
If your website needs an overhaul or you are about to initiate your first site, seriously consider a blogsite. A blogsite will save you money, time and aggravation and get you associated much more speedily to your visitors and to the world at large.
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